Cost-per-lead content in home services is badly polluted. A large share of the “2026 benchmarks” online trace back to two or three underlying datasets, recycled between sites that then cite each other as corroboration — and almost all of it is priced against national averages that do not describe this market.
These pages are our attempt at something more useful: the real published figures per channel, the Houston job values they have to pay for, and a clear line between what has been measured with a disclosed sample and what is simply what contractors report. Where no data exists — and for several of these trades none does — we say so rather than filling the gap.